Fractional Revenue Leader | GTM Strategy & Enablement

Turn growth ambition into revenue predictability.

I build and run the enablement operating system that makes your revenue repeatable — the GTM process, the coaching infrastructure, and the AI-powered workflows that turn growth ambition into forecast confidence.

Don Jones, Fractional Revenue Leader | GTM Strategy & Enablement

20+ Years Driving Revenue Predictability

Addepar Fidelity Investments Pegasystems

The building blocks of revenue predictability.

Revenue predictability doesn't come from one initiative. It comes from connected systems — process, coaching, content, and technology — that make execution repeatable across every rep and every quarter.

Enablement Operating System

Build a repeatable system that drives execution across the full revenue cycle. Playbooks, process, content governance, and an outcomes dashboard tied to real metrics.

Manager Coaching That Sticks

Most managers have never been taught to coach. I build the cadence, the frameworks, and the habits that make coaching consistent and tied to deal outcomes.

Sales + CS Alignment

Align Sales, Customer Success, and Product Marketing on plays, readiness, and outcomes. I work across the full customer journey, not just the top of funnel.

Onboarding + Ramp

Cut time-to-productivity with structured ramp paths, certification gates, and ramp metrics. Then keep your team sharp with everboarding that prevents skill decay.

Launch Readiness

Launches fail when Sales, CS, and Product Marketing aren't aligned before go-live. I make sure your team is certified, practiced, and confident before day one.

AI + Tool Adoption

Your team has tools they barely use. I audit what you've got, embed AI-powered workflows, build practice labs, and drive real adoption with training and governance.

The Altitude Blueprint™

Revenue predictability requires three layers working together. Process gives you the foundation. Coaching makes it stick. And AI scales it across the organization.

IQ

GTM Clarity + Process

The structural foundation. ICP definition, messaging, sales stages, exit criteria, MEDDIC, playbooks, and process design that gives your revenue team a shared operating language.

EQ

Behavior Change + Coaching

The human layer that makes everything stick. Coaching loops, deal reviews, role plays, certification, reinforcement, and the 5C Coaching Model™ that builds real manager habits.

AI

Scale + Speed

The multiplier. AI role-play labs, workflow automation, call coaching signal, deal scoring, and tech stack optimization that scale quality execution across the organization.

Built for companies with a growth mandate.

If your team is growing faster than your revenue infrastructure can support, we should talk.

You're a great fit if...

  • You're a growth-stage or scaling company with an aggressive revenue target
  • You have a revenue team that's growing but executing inconsistently
  • You don't have dedicated enablement leadership — or what you have isn't keeping up
  • Your CRO, COO, or VP Sales is ready to invest in execution, not just more pipeline
  • You need Sales and CS aligned on the same plays, coaching rhythm, and operating system

Common triggers

New CRO, VP Sales, or COO arrives and wants more GTM rigor
Scaling headcount fast and ramp time is inconsistent
Missed a quarter and leadership is looking at execution
New product launch coming and the team isn't ready
Moving upmarket or changing your GTM motion
CS is becoming a growth lever and needs enablement

Two ways in. Both built for impact.

Start with a sprint to get a fast read on where you are. Or go straight to fractional leadership if you know what you need.

The Altitude QuickStart™

Defined Sprint · 4 to 6 Weeks

A focused diagnostic and planning sprint that gives you a clear picture of where your revenue system is breaking and an actionable 90-day roadmap to fix it. The fastest way to get started.

  • Current state assessment across Sales, CS, and Product Marketing
  • Gap analysis: onboarding, coaching, playbooks, tools, and launch readiness
  • ICP and messaging review with prioritized recommendations
  • 90-day enablement roadmap with quick wins identified
  • Executive readout and recommendations for CRO or CEO

Ready to make revenue predictable?

Let's talk about where your revenue team is today and where it needs to go. No pitch, no pressure. Just a real conversation about what's working and what's not.